MoonshotYC S26
Growth and content through Moonshot’s launch: a self-initiated launch film for its wearable, a day-in-the-life video, and a LinkedIn presence built in under four weeks.
- Role
- Concept, Prototype, Filming, Editing, Distribution
- Work
- Growth / Film / LinkedIn
- Year
- 2026 – Now
Wearable launch film
The idea
Moonshot’s wearable was open for preorder, but there was nothing to show yet. I wanted people to see what it might feel like to actually have one.
What I did
The real one wasn’t shipping until December, so I designed my own version, printed it at the Toronto Reference Library, and spent a day carrying it around downtown. Then I edited the video and posted it with a link to the preorder.
The outcome
- Impressions
- 1.8K
- Reactions
- 66
- Comments
- 31
Day in the life
The idea
Moonshot’s first hardware was originally going to be a wearable camera necklace that captures the small moments of your day. So I showed a normal day the way it would have: as a string of mini moments.
What I did
Shot and edited it.
The outcome
The top-performing post of the launch period.
- Impressions
- 4.1K
- Reactions
- 88
- Comments
- 31
Across the launch
The outcome
A LinkedIn presence built around Moonshot’s launch.
- Impressions
- 14.6K+
- Comments
- 95
- Posts, in under four weeks
- 7